Practice quiz (also good to test for popups and system)
This is a timed quiz. You will be given 600 seconds to answer all questions. Are you ready?
Commercial (marketing or advertising) emails are OK to send after someone has unsubscribed. T/F
The Can-Spam act does allow for continued marketing or advertising emails after someone unsubscribed.
You post negative reviews about a competitor without buying the product or using the service. Choose the best answer.
Reviews should authentic.
The ad copy draft should be checked for plagiarism, copyrights, and trademarks. T/F
Draft ad copy should always be checked before publication.
You worked on several items including ad copy, images, emails, and a web page layout. Can these items be included in your portfolio? Choose the best answer.
Always best to discuss items for your portfolio with your manager.
Some types of businesses or products may be blocked or restricted from advertising on Facebook/Instagram (e.g. tobacco, firearms, alcohol, pornography, etc.) T/F
As private companies they are free to manage their businesses as they see fit.
Google ads smart campaigns are an easy way for small businesses to get search ads started on Google for their business. Choose the best answer.
Google Ads have a the Smart ads option, which is a great DIY for beginners.
Google Analytics reports on e-commerce(online) sales are impossible to verify.
There are multiple systems logging data: website stats, sales data, and server logs. Correlated these should produce an accurate picture of the e-commerce activity.
Prepare for the Digital Marketing quiz
CAN-SPAM act for USA email law
https://www.copyright.gov/fair-use/more-info.html USA Copyright rules
https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking FTC endorsement guidelines
https://www.facebook.com/business/pages Facebook for business
https://www.facebook.com/policies/ads/ Facebook advertising policy
https://www.facebook.com/ads/library Facebook ad library
https://www.google.com/business/ Google my Business
https://www.bingplaces.com Bing Places for Business
https://ads.google.com/home/#!/ Google ads
https://aws.amazon.com/campaigns/smart-business/ AWS for small business
https://ecosystem.hubspot.com/marketplace/apps/marketing/wordpress/wordpress HubSpot for WordPress
https://ecosystem.hubspot.com/marketplace/apps/ HubSpot marketplace
https://business.linkedin.com/marketing-solutions/linkedin-pages LinkedIn business page
https://wordpress.com/features/ WordPress overview
https://www.squarespace.com/ Squarespace overview
https://www.shopify.com/ Shopify overview
https://www.tiktok.com/business/en-US/ TikTok overview
https://analytics.google.com/analytics/academy/ Google Analytics academy
https://support.google.com/analytics/?hl=en#topic=9143232 Google Analytics help