Digital Marketing01

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The US Federal law overseeing emails is the CAN-SPAM act. Which of these is not a requirement?

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Is it ok to trick people into giving up their email? T/F

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Are commercial (marketing or advertising) emails OK to send after someone has unsubscribed. T/F

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Is it ok to purchase an email list? T/F

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If my company gives a product to an influencer for free, does the influencer need to mention that it was free if they do a review or post. T/F

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Your family member has a large following on Instagram, and they do a post about your company's service or product. Your company provided the product or service (free) they are mentioning. Choose the best answers.

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https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking FTC endorsement guidelines
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You make social media posts about your company on your personal accounts. Choose the best answer.

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Has the U.S. Federal Trade Commission defined the rules for online endorsements and social media?

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You post negative reviews about a competitor without buying the product or using the service. Choose the best answer.

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You use your personal email account at work. Choose the best answer.

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You helped on an internal company PowerPoint deck. Is it OK to upload it to your LinkedIn profile? Choose the best answer.

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Your client's only social media is Facebook. You help select and implement additional social media platforms and tools. One vendor offers a $25 Amazon gift card if you sign up this month. Choose the best answer.

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Lots of promotional materials have arrived at the office for an upcoming trade show. You take an item for yourself as a keepsake without telling anyone. Is this ok?

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Your work includes reviewing the e-commerce analytics from the company's online sales. You notice pricing errors on certain products. Choose the best answer.

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You attend the monthly budget review and get a hardcopy of the Profit & Loss statement. Choose the best answer.

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Your new clothing boutique client this semester is in the same industry(apparel) as the client you worked for last summer. They are competitors but in different parts of town and target different customer segments (mens fashion versus young adult casual/beach wear). You need to research and plan search ad campaigns for the new client. Select the two best answers.

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Please select 2 correct answers

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You are interning at an agency, and are supporting several clients. While working on a new product for Client X, you remember that Client Y also makes a similar product from your travels overseas. Choose the best answer.

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The software tools used by your client are outdated and not integrated. Choose the best answer.

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While updating the model releases' tags in the video clips, you notice some model releases are missing on a video. Choose the best answer.

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The ad copy draft should be checked for plagiarism, copyrights, and trademarks.  T/F

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Because you are fluent in Spanish, you were asked to proofread some copy for a bilingual campaign. You notice some phrases have a double meaning in Spanish which is derogatory to some. Choose the best answer.

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Analytics data indicates the website is underperforming in major cities/urban areas. This may have demographic implications for race and gender. Choose the best answer.

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You are working remotely from the office, and you have committed to set scheduled hours each day throughout the week. You get an invitation to join friends at the beach. Choose the best answer.

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While working remotely on a video call (Zoom), you make sure the camera on your computer is...? Choose the best answer.

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When entering leads into the Customer Relationship Management (CRM) software you notice duplicate names and inconsistent formats (i.e. RD and Road, AVE, Ave, and Avenue, etc.).

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You worked on several items including ad copy, images, emails, and a web page layout. Can these items be included in your portfolio? Choose the best answer.

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You keep a private journal of the work that you are doing including software tools used, tasks and tools used, coworkers & their titles, clients, and dates. Choose the best answer.

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Another agency wants you to work for them mid-semester but your current internship goes up to finals week. Choose the best answer.

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As a person of color in the office, I am asked to comment or give feedback on cultural sensitivity in draft marketing campaigns. Choose the best answer.

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It is NOT recommended for every business to claim their Facebook business page. Choose the best answer.

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Is it possible to connect a Facebook business page with their Instagram account? T/F

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Some types of businesses or products may be blocked or restricted from advertising on Facebook/Instagram (e.g. tobacco, firearms, alcohol, pornography, etc.) T/F

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The Facebook ads library does not display your competitor's Facebook/Instagram ads. T/F

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Adding hashtags # to your posts has no value. Choose the best answer.

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Google My Business is not worth setting up for my small business client because it is so expensive.

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Google My Business allows you to make posts with images. T/F

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Google My Business allows businesses to update their hours for holidays and special events. T/F

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Google ads smart campaigns are an easy way for small businesses to get search ads started on Google for their business. Choose the best answer.

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Bing Places for Business charges $100 setup fee for each business listing. Choose the best answer.

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LinkedIn Company pages are recommended for all businesses. The benefits are...? Choose the best answer.

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You can select which elements to display on your LinkedIn profile. T/F

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Can LinkedIn profiles display badges of training received by the individual?

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HubSpot's CRM  tools are easy to deploy on any business website. T/F

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HubSpot cannot integrate your website, email, and zoom meetings to deliver seamless lead generation, email marketing, and sales functions. T/F

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WordPress as a Content Management System(CMS) has many benefits, which of these is NOT true?

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Both Squarespace and Shopify are designed for online sales. T/F

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Designers that build their own themes for WordPress, Squarespace, or Shopify cannot sell them to others.

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Most hosting providers such as GoDaddy or AWS have SSL capabilities for small business websites (The SSL certificate makes the padlock icon).

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Stands for "Secure Sockets Layer." SSL is a secure protocol developed for sending information securely over the Internet. Many websites use SSL for secure areas of their sites, such as user account pages and online checkout.
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Hosting companies (such as GoDaddy, Host Gator, or AWS) are all the same.

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Is it ok to use copyrighted materials in your for-profit company's YouTube video to promote a product? Can you do this because of the Copyright law "fair use" provisions (e.g. using a Taylor Swift song as the background music in your product commercial without her permission).

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Google, the owner of YouTube, does not allow videos that your business created to be also used on your website.

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YouTube videos are just for entertainment purposes and not useful for small businesses.

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Brands considering  making TikTok videos should first consider these: Select the two best answers.

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Please select 2 correct answers

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TikTok videos cannot mention promo codes that may be used on the brand's website for a purchase discount. T/F

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The three fundamental measurements of a company's website are? Choose the correct answer.

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Google Analytics reports on e-commerce(online) sales are impossible to verify. Choose the best answer.

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In Google Analytics, Acquisition refers to what? (choose the best answer)

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In Google Analytics, Audience refers to what? Select the best 3 answers.

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Please select 3 correct answers

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In Google Analytics, Behavior refers to what? Select the best 3 answers.

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Please select 3 correct answers

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Digital Marketing01
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